One of the biggest "myths" that coaches, consultants, and personal brands who struggle to sell consistently believe is that their programs aren't “named” correctly, or don't include the “right” information, or weren’t “launched” properly. The truth is, most coaches don't know how to position themselves as the appropriate person to sell the offer they are promoting. In other words, many aspiring and even established coaches struggle because they do not realize that THEY must be ”the package” they sell as much as their coaching programs are!